Abstract: A system and method for centralized crawling and extracting data points of a webpage using a centralized crawler system is provided. The method includes crawling requested webpage data, wherein the requested webpage data is selected based on a plurality of rules and includes a hypertext markup language (HTML) layer and metadata of a requested webpage; extracting at least one data point that indicate a main element that describes contents of the requested webpage; generating at least one enriched data point that provides additional information on the at least one extracted data point, wherein the additional information is collected from a plurality of data analysis systems (DASs); and creating a structured dataset of the requested webpage data based on the at least one extracted data point.

Abstract: A method and system for enriching bid requests for real-time bidding on a digital advertisement placement are provided. The method comprises processing a received bid request to extract at least one data point, wherein the bid request is received from a website requesting placement of a digital advertisement; causing generation of at least one enriched data point based on the at least one extracted data point; and associating the at least one enriched data point with the received bid request to allow a refined real-time bidding on a placement of a digital advertisement in a webpage of the website in response to the bid on the received bid request.

Abstract: A system and method for optimizing media targeting for placement of digital advertisements. The method includes creating, based on a performance goal and historical data, a first dynamic category version that includes at least one category attribute; identifying at least one first matching advertisement (ad) request based on the first dynamic category version, wherein the at least one first matching ad request is bid on for placement of advertisements; in response to the placement of advertisements, gathering feedback data on performance of served advertisements; identifying, based on the gathered feedback data, at least one potential category attribute; updating the first dynamic category version to create a second dynamic category version based on a portion of the identified at least one potential category attribute; and identifying at least one second matching ad request for bidding based on the second dynamic category version.

Abstract: A method and system for enriching bid requests for real-time bidding on a digital advertisement placement are provided. The method comprises processing a received bid request to extract at least one data point, wherein the bid request is received from a website requesting placement of a digital advertisement; causing generation of at least one enriched data point based on the at least one extracted data point; and associating the at least one enriched data point with the received bid request to allow a refined real-time bidding on a placement of a digital advertisement in a webpage of the website in response to the bid on the received bid request.