Abstract: An automatic splicing apparatus for use in combination with a selected automatic labeling apparatus which uses a sensor and a splicing station through which a first web of stick-on labels passes; a second web of material from a standby roll is held in a ready position for splicing end-to-end with the first web. The first web is stopped and severed at an approximate reference line location, the second web is joined using a splice piece; wherein web feeder continues continuously with uninterrupted operation due to a loose loop located downstream of the splicer permitting splicing the first web to said second web, “on the fly”, that is without reducing the speed of the automatic labeling process during splicing.