Abstract: A method of assembling a pierced earring on a display card includes the steps of mounting an earring clutch in an aperture in the card so that the clutch is releasably secured in the aperture and then slidably inserting the post of the pierced earring through the mounted clutch. The method can be effectively adapted for automated assembly apparatus, and the assemby formed by the method is effective in that it permits the earring to be removed from the card for inspection while the clutch thereof remains attached to the card.