Abstract: The notification system identifies media content based on personal preferences of individual users and provides notification of identified media content to the users. In one embodiment, the system includes a number of user nodes that communicate with a registration site and a notification site via the internet. The notification site includes a media content database and a processor running contents election logic. The processor accesses the media content database in order to identify content that may be of interest to particular users of the user nodes. In this regard, content for a particular user may be identified by matching interest information obtained from the registration site with the content information of the media content database.