Abstract: An illuminated road sign, that includes: a supporting element, a front element, and multiple electroluminescent lamps located between the supporting element and the front element; wherein the front element comprises multiple regions, wherein at least one region is defined by a translucent reflecting element; wherein the electroluminescent lamps are shaped and placed according to the multiple regions; wherein the electroluminescent lamps are adapted to blink, during at least one blinking period.