Abstract: A system and method for provision of global audience profiling and prediction concerning broadcast and streaming media from disparate data sources. The system facilitates the input of an unlimited number of data sources from online and offline origins including social media and other user generated content web sites. The system identifies key words related to sentiment, topic, and audience attribute. The system then uses a multi-task learning procedure to determine the response for each source and finally to generalize across all sources thus linking a specific audience with identifiable characteristics to a response concerning broadcast or streaming media.