Patents Assigned to PARTA DIALOGUE INC.
  • Publication number: 20130166648
    Abstract: A system and method for measuring the efficiency of social media campaigns. The system collects searchable activity data of members of a social network and processes this data locally to extract interaction data happening on the profile page of the social media campaign on the social network. The interaction data is then weighed in accordance with its type. The system may also determine an effort score representing a monetary value of the profile page based on the volume of contribution by the owners of the social media campaign. The efficiency score may then be determined based on a relationship between the number of interactions, the weight associated with each interaction, and the effort score.
    Type: Application
    Filed: July 10, 2012
    Publication date: June 27, 2013
    Applicant: PARTA DIALOGUE INC.
    Inventors: Paul ALLARD, Tom LIACAS