Abstract: Systems, methods, and storage media are disclosed. Quantitative and qualitative market data from a marketplace indicating consumer interest or demand in book-products are received. Quantitative and qualitative data characteristic data relating to characteristics of existing book-products in the marketplace are received. A formula based on the market data and the characteristic data, is applied to define an opportunity space for at least one potential new book-products. the results of the application of the formula are store the at least one formula in a database; and create a book product based on the formula.