Abstract: The tie down is constructed of a flexible metal cable with a loop at one end and a bore at the opposite end to receive a screw for anchoring the tie down to the frame of an automobile. The entire surface of the tie down is coated with a plastic coating to prevent marring of the adjacent surfaces of the automobile. A plurality of tie downs are used to anchor luggage, boats, and the like on the roof of an automobile. The tie down can be anchored in a rain gutter of the automobile frame so as to pivot from a concealed location to an exposed location ready for use.