Abstract: An electronic imaging camera includes a printer assembly for providing instant images. Selected special effects may be applied to the images prior to printing. The printer assembly includes a thermal print head and a paper advance roller. A replaceable preloaded paper cartridge is provided for easy replacement of the paper. The housing of the paper cartridge acts as a printing platen for the print head, and rollers in the cartridge maintain friction between the paper and the paper advance roller of the printer assembly. A pivoting print head cover prevents a user from inadvertently coming into contact with the print head when the paper cassette is removed. A rotary encoder gear includes a plurality of spaced lugs which block emissions from a light emitting diode from reaching a phototransistor. As the encoder gear rotates in synchronization with the print head, the phototransistor produces a series of electrical pulses indicative of the print head speed.