Abstract: The present invention contemplates a metallized reflector containing an UV-curable basecoat, as well as the basecoat composition itself and a basecoat concentrate composition. The reflector comprises a reflector body formed of a solid matrix having a surface area on which to form a reflective coating and having at least one aperture defined in the surface area for receiving a lamp bulb. An UV-cured basecoat that comprises a cured urethane-free composition of a polyacrylate monomer and a reactive acrylic oligomer is adhered to that surface area. A metal film is adhered to said basecoat to form a reflector surface that is over-coated with a clear, protective layer.