Abstract: An automated method is described for displaying brand results in response to a search query. A search query that includes one or more search terms is received at a processor. The one or more search terms are associated with one or more brands. Brand ratings are retrieved for the one or more brands from a memory that stores brand ratings for a plurality of brands. The brand ratings are based upon an analysis of web content items that mention the brands. A web page display of brand results is generated that shows links to one or more web pages of the one or more brands that the one or more search terms are associated with. The links to the one or more web pages of the brands with the most positive brand rating are displayed first.