Abstract: Individuals want to look their best because when they look good, they feel good. It affects not only how they perceive themselves, but also how others perceive them. Unfortunately, many individuals don't look as good as they would like. And even more frustrating, they don't know how to produce their optimal facial look. Imagine a plain or average looking woman being able to transform herself into a very pretty woman. Imagine an already pretty woman being able to transform herself into a gorgeous woman. The Perfect Shape™ Makeover Process empowers individuals to achieve this magical transformation. Confidence, self-esteem, perception, and respect are enhanced in very positive ways. This is something individuals want on a universal, world-wide level. The Perfect Shape™ Makeover Process instructs the client how to use makeup to reshape each of these facial features to the ultimate of what they have to work with.