Abstract: In accordance with one or more aspects, service requesters (e.g., advertisers) and/or affiliates (e.g., providing data traffic) may be set up for operation on a performance exchange. In accordance with other aspects, performance and monitoring may be carried out for such advertisers and/or affiliates. In some embodiments, a quality assessment module monitors resource distribution by affiliates (including user response characteristics), and assesses quality characteristics of the distribution and related responses based on the monitored performance and stored affiliate data. Affiliate performance metrics are generated based on the quality characteristics. A router establishes routing criteria for service requesters, which may include information for selecting data traffic resources to be routed and served by the affiliates for providing traffic.

Abstract: In accordance with one or more aspects, service requesters (e.g., advertisers) and/or affiliates (e.g., providing data traffic) may be set up for operation on a performance exchange. In accordance with other aspects, performance and monitoring may be carried out for such advertisers and/or affiliates. In some embodiments, a quality assessment module monitors resource distribution by affiliates (including user response characteristics), and assesses quality characteristics of the distribution and related responses based on the monitored performance and stored affiliate data. Affiliate performance metrics are generated based on the quality characteristics. A router establishes routing criteria for service requesters, which may include information for selecting data traffic resources to be routed and served by the affiliates for providing traffic.

Abstract: In accordance with one or more aspects, service requesters (e.g., advertisers) and/or affiliates (e.g., providing data traffic) may be set up for operation on a performance exchange. In accordance with other aspects, performance and monitoring may be carried out for such advertisers and/or affiliates. In some embodiments, routing criteria is established for affiliates, and may include information for selecting data traffic resources such as advertisements and network links, to be routed by the affiliates for providing data traffic over disparate networks. Requests for distribution of the data traffic resources (e.g., advertisements, links for obtaining the data traffic) are received and a routing option is selected for the requests based on the routing criteria for affiliates and criteria associated with a service requester from which the request is received. The routing option may specify one or more affiliates via which the data traffic resources are to be routed.