Abstract: A method of administering a maintenance, loyalty and gift value program includes the steps of storing in a central database customer value-availability information for each of a plurality of customers to include availability of coupon or maintenance value, loyalty value and gift value. A wireless handheld portable terminal scans a machine-readable tag or a product identifier is entered into the portable terminal to ascertain a given customer's customer identifier. The portable terminal accesses the database to retrieve the information for the given customer via the customer identifier. The customer approves redemption of a value whereupon the availability of the value is deleted from the database and the value is rendered to the customer. Where a group of business entities are associated with one another, values which are associated with one of the business entities may be redeemed at another of the business entities.