Abstract: A press and hold function for conducting online surveys with a respondent in order to obtain genuine responses to the online surveys is presented herein. A user interface associated with an online survey is presented to the respondent on a screen of a computing device. The online survey can include a set of questions. Each question of the online survey can include a set of response elements. Each of these response elements can be associated with one or more response duration. In order to select a response to a question, the respondent can press a response button that is associated with one or more response elements to that question. The respondent then holds the response button for the response duration associated with the response element. After the response duration is complete, the response associated with the response element is deemed to be the response of the respondent.