Abstract: A permanent wave roller for use in providing a permanent wave to hair which includes a rod having a predetermined length and an outer surface upon which an individual's hair is to be rolled to form a curl. An elongated pressure element extends along the rod for applying pressure toward the outer surface of the rod for maintaining hair in a curl upon the rod. A pad is positioned on the outer surface of the rod. The pad extends substantially along the length of the rod and includes a waffle-like shape for enhancing the passage of a permanent solution to a curl and to prevent damage to an individual's hair. The pressure element may be an elastic cord having a first end removably affixed to one end of said rod and a second end removably affixed to a second end of said rod. The rod includes a central portion having a smaller diameter in relation to end portions of the rod.