Patents Assigned to Pernix, LLC
  • Method and apparatus for validation of targeted advertising data
    Patent number: 10733632
    Abstract: A system is disclosed comprising: a memory and at least one processor operatively coupled to the memory, the at least one processor being configured to: present a user interface for registering an advertiser with the system and specifying an attribution rule for calculating a fee that is owed by the advertiser to a first advertising platform; obtain an analytics report; generate an attribution report based on the analytics report and the attribution rule, the attribution report including an indication of a fee that is calculated based on the attribution rule; and transmit the attribution report to the first advertising platform.
    Type: Grant
    Filed: August 7, 2018
    Date of Patent: August 4, 2020
    Assignee: Pernix, LLC
    Inventor: Stephanie Harris
  • METHOD AND APPARATUS FOR VALIDATION OF TARGETED ADVERTISING DATA
    Publication number: 20200051129
    Abstract: A system is disclosed comprising: a memory and at least one processor operatively coupled to the memory, the at least one processor being configured to: present a user interface for registering an advertiser with the system and specifying an attribution rule for calculating a fee that is owed by the advertiser to a first advertising platform; obtain an analytics report; generate an attribution report based on the analytics report and the attribution rule, the attribution report including an indication of a fee that is calculated based on the attribution rule; and transmit the attribution report to the first advertising platform.
    Type: Application
    Filed: August 7, 2018
    Publication date: February 13, 2020
    Applicant: Pernix, LLC
    Inventor: Stephanie Harris