Abstract: There is disclosed herein an illumination directing apparatus for use with photographic cameras having a lens and a flash, and including at least one reflecting member for reflecting light from the flash of the camera toward a subject to be photographed. The apparatus is configured so as to provide light directly from the flash (either diffused or not) as well as reflected light from the flash (either diffused or not) directed at the subject and essentially from respective sides of the lens of the camera to thereby provide more even illumination on the subject.