Abstract: A dispenser and component feeder for integration with automated assembly equipment is adapted for the high speed placement of self-orienting components of varying sizes and includes, a linear vibratory chute for transferring the self-orienting components from the storage hopper to an adjustable single roller feed assembly where the self-orienting components are conveyed to a pick-up position, the single roller feed assembly having a roller to facilitate in conveying the self-orienting components, and alternately reciprocating rod members to segregate a self-orienting component at the pick-up position. A pick-up and placement assembly is operative to pick-up the segregated self-orienting component from the pick-up position and move the same to a position for placement on an associated conveyor on the automated assembly equipment.