Abstract: A management system for managing a short message service (SMS) aggregation platform and providing advertising content to mobile communication device customers is provided. The management system comprises a carrier connection interface, a messaging application program interface (API), user and sponsor databases, and logic. The carrier connection interface is configured to receive a mobile originated (MO) communication from at least one short message service center (SMSC). The API is configured to receive a MO communication from the carrier connection interface. The user database communicates with the messaging API and includes opt-in destination addresses defining an opt-in user list. The sponsor database also communicates with the messaging API. The sponsor database includes at least one sponsor account. At least one opt-in destination address in the opt-in user list and at least one sponsor communication is associated with each of the at least one sponsor accounts.

Abstract: A system and method for communicating with an audience. The system includes a radio transmitter that transmits a first communication to a plurality of audience members. A server receives a plurality of short message service communications, wherein each of the plurality of short message service communications is transmitted from a portable communication device in reply to the first communication. A display operably coupled to the server automatically displays each of the plurality of short message service communications.