Abstract: An original container-applicator device for relatively viscous preparations, such as and of the consistency of hair shampoos and conditioners. Provided with a supply of such a preparation, the device functions as the original container until, in the hands of the ultimate consumer, it serves also as the applicator. The device comprises a chamber; massage fingers, an outlet or dispensing port, as defined by an elongate rim with a proximal end and a distal end; and, a reciprocative valve. The valve has a flange and a gate, and moves between first and second positions. At the first position, the gate closes the distal end while the valve leaves the proximal end open and enables the preparation from the chamber to fill the rim, but not flow from the device. At the second position the flange closes the proximal end and prevents flow from the chamber, while the gate is displaced from and leaves the distal end open, thus to enable a quantity of preparation to flow or drain from the rim, and be dispensed.