Abstract: Systems and methods for analyzing social media posts and social media campaigns are provided. The system may be a social media post analyzer processor configured to communicate with a plurality of external servers and a plurality of external user devices for the purposes of obtaining data on a plurality of social media posts and interactions with that plurality of posts, and configured to store and compute results based on interactions with those posts. The system can generate analysis and reports based on those interactions and provide users with information to alter and improve social media posts and campaigns by optimizing social media strategy. The present invention solves problems with the currently available social media metrics by providing social media post and campaign analysis to help users reach their intended audience, and offer analysis of trends and correlations.