Abstract: A plug-in is one of 1) installed or 2) caused to be installed in the browser of a web surfer. The plug-in is configured to allow information to be dynamically 1) added to, 2) modified in, and 3) any combination of the two, the area of the browser containing a user-selectable button by the action of the plug-in. The user-selectable button is displayed in the area of the webpage. The button can include graphic information and a text label. The button is configured to 1) direct the browser to at least one web site corresponding to the text label, 2) direct the browser to content related links to the content that is on the website being browsed, and 3) any combination of both. A third party server site may dynamically control what graphic information, text label, or both is being displayed for that user-selectable button.

Abstract: A method and system for dynamically providing the on-demand addition of graphic and other information to a web browser's toolbar. The HotbarToolbar comprises a plurality of categorized or rated links, which in the presently preferred embodiment are organized under customized, newly and dynamically added toolbar buttons known as hotbuttons. The name and/or content of the hotbuttons may change dynamically in accordance with various factors (including, but not limited to, changes in URL).