Patents Assigned to Pinterest, Inc.
  • Publication number: 20230005039
    Abstract: This disclosure describes systems and methods for matching user provided images that include representations of items with sellers of those items. A management service, as described herein, may provide a web site where users can post images, view images, share images, correspond with other users, etc. The management service may identify items represented in the images and determine one or more sellers that offer those items for sale. When another user requests to view the user provided image, the image, seller information identifying the seller determined to sell the item represented in the image, and/or a purchase control that may be selected by a user to initiate a purchase with the seller is presented.
    Type: Application
    Filed: September 8, 2022
    Publication date: January 5, 2023
    Applicant: Pinterest, Inc.
    Inventors: Michael Yamartino, Chao Wang, Sridatta Kaustubh Thatipamala, Yuan Wei
  • Patent number: 11544317
    Abstract: Systems and methods for responding to a subscriber's text-based request for content items are presented. In response to a request from a subscriber, word pieces are generated from the text-based terms of the request. A request embedding vector of the word pieces is obtained from a trained machine learning model. Using the request embedding vector, a set of content items, from a corpus of content items, is identified. At least some content items of the set of content items are returned to the subscriber in response to the text-based request for content items.
    Type: Grant
    Filed: August 20, 2020
    Date of Patent: January 3, 2023
    Assignee: Pinterest, Inc.
    Inventors: Nikil Pancha, Andrew Huan Zhai, Charles Joseph Rosenberg
  • Patent number: 11538048
    Abstract: Systems and methods for predictively identifying content sources as likely activity subscribers to an online service is presented. In view of a corpus of activity data describing activity of users of an online service, an analysis of this corpus of activity data is carried out to identify one or more content sources that are not activity subscribers but whose content is posted on the online service. A machine learning model is employed to predictively identify at least some content sources that are not activity subscribers of the online service that could likely become activity subscribers. A first content source of the one or more content sources is identified as a likely potential activity subscriber according to the trained machine learning model and the first content source is notified with information for becoming an activity subscriber.
    Type: Grant
    Filed: December 22, 2018
    Date of Patent: December 27, 2022
    Assignee: Pinterest, Inc.
    Inventors: Mohak Nahta, Henry Lien
  • Patent number: 11526576
    Abstract: Disclosed is a system and method for analyzing, by a server computer, closed captioning text associated with a media program being experienced by a user having a client device. The server computer obtains, based on the analyzing, a subject matter of a portion of the media program from the closed captioning text. The server computer constructs a query associated with the determined subject matter and submits the query to a computer network as a search query. The server computer receives, in response to the submitting of the query, content relating to the subject matter and measures an elapsed time period between the receiving of the content and the obtaining of the subject matter. If the elapsed time period is less than a predetermined period of time, the server computer communicates, to the client device, information related to the content.
    Type: Grant
    Filed: November 10, 2017
    Date of Patent: December 13, 2022
    Assignee: Pinterest, Inc.
    Inventors: Gianmarco De Francisci Morales, Roi Blanco, Fabrizio Silvestri
  • Patent number: 11494826
    Abstract: This disclosure describes systems and methods that facilitate purchase of objects from merchants. For example, a user may browse a website available from an object management service and identify objects that they desire to purchase. Rather than having to locate the seller of those objects to make a purchase, the implementations described herein facilitate a connection between the user and the merchant so that the merchant's sales are increased and the user is provided an efficient and safe shopping experience.
    Type: Grant
    Filed: October 22, 2018
    Date of Patent: November 8, 2022
    Assignee: Pinterest, Inc.
    Inventors: Jon Jenkins, Catherine Cissy Lee
  • Patent number: 11494804
    Abstract: Described are systems and methods for determining a diversity function in connection with potential advertisements in determining one or more advertisements to present to a user. This can facilitate presenting diverse advertisements to users. The diversity function can yield a diversity penalty for each potential advertisement to be able to determine a rank order of the potential advertisements. The diversity function can include a repetition score and a multiplier for each potential advertisement.
    Type: Grant
    Filed: November 12, 2019
    Date of Patent: November 8, 2022
    Assignee: Pinterest, Inc.
    Inventors: Ashim Datta, Dz-Mou Jung, Kevin McLaughlin, Javier Llaca Ojinaga, Jiajing Xu
  • Patent number: 11468471
    Abstract: Systems and methods are presented for carrying out a task to an expanded group of users on behalf of a third party. In operation, an online service receives task information corresponding to a task from a third party. Additionally, the online service receives a seed group of users from the third party. The online service determines an intersection between the seed group of users and the online service's corpus of users. This intersection of users is then used to identify an expanded set of users of the online service's corpus of users. The online service then carries out the task on behalf of the third party, targeting the expanded set of users.
    Type: Grant
    Filed: February 8, 2019
    Date of Patent: October 11, 2022
    Assignee: Pinterest, Inc.
    Inventors: Stephanie deWet, Mukund Narasimhan, Jiafan Ou, Jian Huang
  • Patent number: 11443357
    Abstract: This disclosure describes systems and methods for matching user provided images that include representations of items with sellers of those items. A management service, as described herein, may provide a web site where users can post images, view images, share images, correspond with other users, etc. The management service may identify items represented in the images and determine one or more sellers that offer those items for sale. When another user requests to view the user provided image, the image, seller information identifying the seller determined to sell the item represented in the image, and/or a purchase control that may be selected by a user to initiate a purchase with the seller is presented.
    Type: Grant
    Filed: March 5, 2019
    Date of Patent: September 13, 2022
    Assignee: Pinterest, Inc.
    Inventors: Michael Yamartino, Chao Wang, Sridatta Kaustubh Thatipamala, Yuan Wei
  • Patent number: 11442914
    Abstract: Systems and methods are presented for efficient and effective computation of LSH hashing functions for use in various environments, including nearest-neighbor search. A corpus of items is maintained, with each item of the corpus being associated with information identifying one of a plurality of LSH partitions to which the item has been mapped or hashed. In response to an input item, the input item is projected one or more times into an orthoplex inscribed within a multi-dimensional space. For each mapping, a determination is made as to the nearest vertex of the orthoplex to the projected input item, and the LSH partitions associated with the nearest vertex are aggregated and associated with the input item as the input item's LSH partition.
    Type: Grant
    Filed: May 20, 2019
    Date of Patent: September 13, 2022
    Assignee: Pinterest, Inc.
    Inventor: Vitaliy Kulikov
  • Patent number: 11436272
    Abstract: Described is a system and method for enabling visual search for information. With each selection of an object included in an image, additional images that include visually similar objects are determined and presented to the user.
    Type: Grant
    Filed: April 19, 2017
    Date of Patent: September 6, 2022
    Assignee: Pinterest, Inc.
    Inventors: Yushi Jing, Cai Wei
  • Patent number: 11409821
    Abstract: Systems and methods for recommending content to an online service subscriber are presented. For each subscriber, content items that were the subject of the subscriber's prior interactions are projected, via associated embedding vectors, into a content item embedding space. The content items, via their projections into the content item embedding space, are clustered to form a plurality of interest clusters for the subscriber. A representative embedding vector is determined for each interest cluster, and a plurality of these embedding vectors are stored as the representative embedding vectors for the subscriber. The online service, in response to a request for recommended content for a subscriber, selects a first representative embedding vector associated with the subscriber and identifies a new content item from a corpus of content items according to a similarity measure between the first representative embedding vector and an embedding vector associated with the new content item.
    Type: Grant
    Filed: June 23, 2020
    Date of Patent: August 9, 2022
    Assignee: Pinterest, Inc.
    Inventors: Aditya Pal, Chantat Eksombatchai, Yitong Zhou, Bo Zhao, Charles Joseph Rosenberg, Jurij Leskovec
  • Patent number: 11403360
    Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing content. One of the methods includes providing a plurality of image content items to an application interface of a client device for presentation; receiving a user selection of a particular image content item of the plurality of presented image content items; and responsive to the selection, providing a combination of native content and third party content associated with the selected image content item, wherein the native content includes a close up view of the selected image content item and the third party content includes a third party webpage.
    Type: Grant
    Filed: March 22, 2021
    Date of Patent: August 2, 2022
    Assignee: Pinterest, Inc.
    Inventors: Wendy Lu, Justin Velo, Kelvin Tow, Mengya You, Nicole Crawford, Harrison He
  • Patent number: 11386457
    Abstract: The described implementations facilitate the discovery and presentation of video advertisements in a non-intrusive manner by users of client devices. In one implementation, an informed opt-in preview representative of a video advertisement is generated. The informed opt-in preview is a short video presentation that is formed from frames extracted from the video advertisement that can be presented on a client device to provide a user with an overview of the video advertisement corresponding to that informed opt-in preview. For example, the video advertisement may be a two-minute video advertisement. In comparison, the informed opt-in preview may be as little as three—five seconds in length and simply provide an overview of the video advertisement.
    Type: Grant
    Filed: April 14, 2016
    Date of Patent: July 12, 2022
    Assignee: Pinterest, Inc.
    Inventors: Nipoon Malhotra, Justin Velo, Richard Neil Cancro, Jr.
  • Patent number: 11386479
    Abstract: This application describes a system and process for providing object identifiers relating to real world objects to users based on the location of the user and the anticipated interested of the user in an object within a defined distance of the user. For example, if the user is within a retail store, a portable device associated with the user may detect or receive a beacon transmitted from a location within the retail store and object identifiers representative of objects within the store may be generated and provided to the user. In some implementations, only object identifier representative of items determined to be of likely interest to the user may be provided for presentation to the user.
    Type: Grant
    Filed: March 17, 2015
    Date of Patent: July 12, 2022
    Assignee: Pinterest, Inc.
    Inventors: Naveen Gavini, Jason Luke Wilson, Evan Sharp
  • Patent number: 11373403
    Abstract: Disclosed are implementations that enable the linking or connection of objects and different scenes in which those objects are represented. For example, a corpus of scenes (e.g., digital images) that include a representation of one or more objects may be processed using the disclosed implementations to segment from those scenes the individual objects represented in those scenes. The disclosed implementations may further determine clusters of visually similar object segments and form object clusters for those object segments. The scenes that include those object segments are also linked to the object cluster. With scenes linked to different object clusters, a user may select one or more query objects or a query scene and be presented with other scenes that include visually similar objects, even though the overall scenes may be visually different.
    Type: Grant
    Filed: May 26, 2020
    Date of Patent: June 28, 2022
    Assignee: Pinterest, Inc.
    Inventors: Eric Kim, Dmitry Olegovich Kislyuk
  • Patent number: 11373230
    Abstract: According to aspects of the disclosed subject matter, a taste graph comprising likely content collection nodes with corresponding likely digital content items is generated through one or more analyses of a corpus of content collections that is maintained by the online content service. As should be understood, this corpus of content collections is comprised of a plurality of curated content collections, with each content collection comprising a plurality of digital content items. With this taste graph available, as a user generates (or in response to a user generating) a content collection of digital content items, reference can be made to the taste graph to identify one or more digital content items that may be added to the content collection, where the one or more digital content items have a probabilistic likelihood of being complimentary and/or compatible with the other digital content items of the content collection.
    Type: Grant
    Filed: April 19, 2018
    Date of Patent: June 28, 2022
    Assignee: Pinterest, Inc.
    Inventors: Brian Johnson, John Milinovich, Lance Alan Riedel, Andrew Look, Mukund Narasimhan, Yu Liu
  • Patent number: 11354349
    Abstract: A system for visual discovery is disclosed. The system identifies a visual search query in response to an action associated with an image presented to a user of a client device. The system extracts visual features from the visual search query and compares the visual features with visual features of stored content items. The system then identifies a set of candidate visual content items from the stored content items that have visual features, which are similar to the visual features of the visual search query. The candidate visual content items are ranked using information from a user session and provided for display to the user.
    Type: Grant
    Filed: February 9, 2018
    Date of Patent: June 7, 2022
    Assignee: Pinterest, Inc.
    Inventors: Jiajing Xu, Andrei Curelea
  • Patent number: 11341144
    Abstract: A system for and a method of using user-entered information to return more meaningful information in response to Internet search queries are disclosed. A method in accordance with the disclosed subject matter comprises managing a database in response to multiple user inputs and displaying search results from the database in response to a search query. The search results include a results list and supplemental data related to the search query. Managing the database includes, among other things, re-ranking elements in the results list, storing information related to relevancies of elements in the results list, blocking a link in the results list, storing links to documents related to the search query, or any combination of these. The supplemental data include descriptions of or indices to one or more concepts related to the search query.
    Type: Grant
    Filed: April 17, 2019
    Date of Patent: May 24, 2022
    Assignee: Pinterest, Inc.
    Inventors: Michael Tanne, Yunshan Lu, Bruce D. Karsh
  • Patent number: 11341518
    Abstract: An online host for conducting a promotion campaign is presented. Online behaviors of subscribers exposed by the promotion campaign are tracked for determining conversion counts for the promotion campaign. For exposed subscribers whose online behaviors are not sufficiently available to the online host to determine conversion counts (non-measurable subscribers), a machine learning model is trained to predict conversion counts based on online behaviors that are conducted on internet locations under control of the online service, and further trained to determine an estimated error rate regarding the predicted conversion counts.
    Type: Grant
    Filed: November 24, 2020
    Date of Patent: May 24, 2022
    Assignee: Pinterest, Inc.
    Inventors: Sean R. McCurdy, Zheng Fang, Rohil Bhansali
  • Patent number: 11288332
    Abstract: Described is a system and method for enabling visual search for information. With each selection of a search term, additional search terms are dynamically selected and presented to the user in conjunction with results matching the currently selected search terms. Likewise, a selected search term may be tokenized and a graphical token presented to the user to represent the selected search term.
    Type: Grant
    Filed: June 28, 2019
    Date of Patent: March 29, 2022
    Assignee: Pinterest, Inc.
    Inventors: Jason Luke Wilson, Naveen Gavini