Abstract: A system and method for attributing in-store visits to exposure to advertisement (“ad”) impressions associated with an ad campaign are disclosed. The system gathers impression data and uses that data to identify users who were exposed to the ad impressions. The system then uses location data, activity information and in some instances beacon data points reported by mobile devices of the impression users to determine if the impression users visited a target place during a conversion window. Based on the impression users who were exposed to the ad impressions, the system establishes a control group of users who were not exposed to the ad impressions to perform quasi-experimental analyses to assess whether the ad impressions had any impact on changing the impression users' physical in-store visitation behavior.
Type:
Application
Filed:
August 13, 2015
Publication date:
February 18, 2016
Applicant:
PLACED, INC.
Inventors:
David Shim, Elliott Waldron, Weilie Yi, Nick Gerner, George Varghese, Andrea Eatherly
Abstract: A data collection system that provides the means to collect, store and make data available for a location analytics inference pipeline. The system incorporates a feedback mechanism enabling algorithms produced from the inference pipeline to drive the collection strategy to yield higher data quality and to produce reference data for model validation.
Type:
Application
Filed:
May 10, 2013
Publication date:
September 26, 2013
Applicant:
PLACED, INC.
Inventors:
David Shim, Brad Bicknell, George Varghese, Nick Gerner, Weilie Yi