Abstract: A method and a system for dynamically modifying a flow of information. The method includes presenting a first set of information to members of a first group, a member being presented the first set of information using an initial information flow type selected from a plurality of different information flow types; collecting feedback related to the presented first set of information from the members; determining fit scores for the members based upon the collected feedback; and associating the members with information flow types selected from the plurality of different information flow types, corresponding to the determined fit scores of the members.