Abstract: An object of the present invention is to provide a coating film transfer tool which can easily implement the replacement of coating film transfer tapes with as few operations as possible. In a coating film transfer tool according to the present invention, a main body case is provided which is divided into two separate case members, and the case members are disposed such that one of the two case members is manually rotated relative to the other case member. Then, provided on the one of the case members are a head retaining body adapted to be interlocked with the operation of the one case member for rotation, a supply reel to which a coating film transfer tape is detachably attached, a take-up reel around which a coating film transfer tape that has been used up is wound and a transfer mechanism for interlocking the supply reel and the take-up reel.