Abstract: Systems (100) and methods (2000) for providing a rewards program. The method involves presenting a Digital Dynamic Mark (“DDM”) to a viewer that comprises a sequence of Active Image Patterns (“AIPs”). Each AIP exclusively comprises First Pattern Regions (“FPRs”) for encoding symbols. At least two FPRs are rendered with at least one color other than a defined background color for the image pattern. The FPRs are arranged in a non-grid like pattern. Each FPR has a non-square shape with a single side boundary line directly abutting a single side boundary line of at least one other FPR. Information is received which indicates that the viewer captured an image of the DDM using a computing device thereof. Reward points are awarded to the viewer for capturing the image of the DDM. The reward points are redeemable by the viewer for one or more redemption items.

Abstract: Systems (100) and methods (500) for providing a dynamic mark (112, 900) with a video. The methods comprise: receiving a sequence of symbols (“1234”) uniquely identifying an entity and video; mapping each symbol to an image pattern of a plurality of different image patterns to form a sequence of First Active Image Patterns (“FAIPs”). Each FAIP (1102-1108) exclusively comprises first pattern regions (802-816) for encoding symbols. At least two pattern regions are rendered with at least one color (e.g., “R, G, and/or B”) other than a background color for the image pattern. The first pattern regions are arranged in a non-grid like pattern. Each first pattern region has a non-square shape with a single side boundary line directly abutting a single side boundary line of at least one other first pattern region. The FAIPs are then caused to be displayed along with the video in a detectable and decodable manner.