Abstract: The present invention is a cable installation and placement implement (10) adapted for use by installers in placing elongated cables in restricted volumes such as ceiling spaces in office buildings. The implement (10) is of modular construction and is formed using a basket segment (12), one or more extendor segments (14) to accomplish the desired longitudinal length, and a grasping segment (16) for attaching the cable (18). Each of the segments (11) is adapted to releasably mate at a junction (28) with another of the segments (11) via a coupling between a female portion (30) and a male portion (32) on adjacent segments. Each extendor segment (14) includes a female portion (30) on one end of a tubular intermediate portion (34) and a male portion (32) on the opposite end. The basket segment (12) is provided with basket straps (44) to create an expanded diameter section for support and to facilitate rolling.