Abstract: An adaptive marketing image recognition system enables internet-based interactivity between individuals, commercial entities, and internet-based social networks. The system may receive a digital image from an individual and process the images to recognize at least one marketing image contained within the digital image. The system may identify at least one commercial entity associated with the marketing image, and provide a marketing response to the individual that may be tailored to the individual. The system may additionally provide marketing responses to members of an internet-based social network to which the individual belongs. Marketing metrics associated with the recognized marketing image and distribution of marketing responses may be compiled by the system and provided to the at least one commercial entity.