Abstract: A computer-implemented method includes: receiving, at a mobile computing device that includes a camera, an input that specifies one or more dimensions for a photograph to be included with a print media item; determining an aspect ratio based on the received input and presenting, on a display screen of the mobile computing device, a camera viewer with an aspect ratio that matches the determined aspect ratio; capturing, via the camera of the mobile computing device, a photograph at a first resolution, where an aspect ratio of the captured photograph matches the determined aspect ratio; uniquely associating the recorded video with the captured photograph, and transmitting, for receipt by a remote computer system, the captured photograph at the first resolution, the recorded video at the second resolution, and an indication of the unique association between the recorded video and the captured photograph, via a transmitter of the mobile computing device.

Abstract: A computer-implemented method of acquiring electronic content for an augmented reality greeting card includes presenting, on a display screen of a mobile computing device that includes a camera, a camera viewer with an aspect ratio that matches an aspect ratio of a placeholder of a predefined greeting card template. A photograph with an aspect ratio that matches the aspect ratio of the placeholder is captured at a first resolution via the camera. A video is recorded via the camera at a second, lower resolution, where an aspect ratio of the recorded video matches the aspect ratio of the placeholder. The recorded video is uniquely associated with the captured photograph, and the captured photograph, the recorded video, and an indication of the unique association between the captured photograph and the recorded video are transmitted for receipt by a remote computer system via a transmitter of the mobile computing device.