Abstract: A living website is provided that autonomously and dynamically changes presentation based on engagement from users, business members, distributed devices, and, optionally, individual user preferences. The living website presentation changes with the promotion and demotion of website elements through repositioning, visual differentiation, and other means. These changes are produced by a machine rewriting of the living website code that is conditioned on the continually tracked engagement. In particular, the tracked engagement identifies the website elements that are most engaging at that time. The living website then adapts in order to presents users with this most engaging content in a manner that is immediately apparent and before them. Consequently, users spend less time searching, scrolling, or otherwise browsing a website in order to find content that is engaging and of interest to them, and more time interacting with the engaging content that is already before them.
Type:
Grant
Filed:
March 19, 2018
Date of Patent:
April 6, 2021
Assignee:
Popmenu, LLC
Inventors:
Brendan Edward Sweeney, Justis Simeon Blasco, Michael James Gullo, Ty William Fairclough
Abstract: A living website is provided that autonomously and dynamically changes presentation based on engagement from users, business members, distributed devices, and, optionally, individual user preferences. The living website presentation changes with the promotion and demotion of website elements through repositioning, visual differentiation, and other means. These changes are produced by a machine rewriting of the living website code that is conditioned on the continually tracked engagement. In particular, the tracked engagement identifies the website elements that are most engaging at that time. The living website then adapts in order to presents users with this most engaging content in a manner that is immediately apparent and before them. Consequently, users spend less time searching, scrolling, or otherwise browsing a website in order to find content that is engaging and of interest to them, and more time interacting with the engaging content that is already before them.
Type:
Application
Filed:
March 19, 2018
Publication date:
September 19, 2019
Applicant:
Popmenu, LLC
Inventors:
Brendan Edward Sweeney, Justis Simeon Blasco, Michael James Gullo, Ty William Fairclough