Abstract: Methods and apparatus, including computer program products, for an application platform for electronic mail. A method includes, in a network of interconnected computers, receiving a request in an email server to start up an email client, initializing an app platform client residing in the email client, receiving a request in the email server to open an email message, determining if there is an app associated with the email message, and rendering the app within the email message.

Abstract: Methods and configurations for e-mail analytics services that track recipient actions upon receiving an e-mail message. A senders list is maintained with identifiers and parameters of predefined e-mail senders. The senders list is accessible to an e-mail reader module installed in a recipient's device which receives e-mail sent from a sender on the senders list. The e-mail reader module inserts HTML code into the HTML page corresponding to the received message, for monitoring and reporting the recipient's actions regarding the received e-mail message to a web analytics server, which in turn reports analysis and statistics to a predefined e-mail analytics server for consolidation and reporting to senders on the senders list.