Abstract: One aspect of the invention is generating for a client (a marketer) a measure of relevance of online creative content for online marketing to a set of target users. Another is an interactive user interface for displaying such a measure. Another aspect of the invention is determining a signature of creative content and of components thereof. The measure of relevance is based on profiles of the targeted users and on the signature of the creative content. Another aspect of the invention providing a mechanism to improve the relevance by modifying one or more components of the creative content with respective alternate components, thus suggesting to the client modifications to the content together with a measure of how such modification changes the relevance. Another aspects is providing for an operator the user interface for viewing in real time the effect of such modifications.

Abstract: An apparatus and system are provided for monitoring an individual, a group or a community of individuals for respiratory infections. Predictive health data, such as waking peak expiratory flow rate (“WPF”) and basal metabolic temperature (“BMT”) are measured and charted to provide an indication of early stage respiratory infection. Data may be collected for target populations and reported to health agencies for use in combating the spread of infection. An apparatus is provided which can simultaneously measure WPF and BMT and other health-condition-related values and automatically transmit readings to a data collection and analysis program on a remote computer.

Abstract: An apparatus and system are provided for monitoring an individual, a group or a community of individuals for respiratory infections. Predictive health data, such as waking peak expiratory flow rate (“WPF”) and basal metabolic temperature (“BMT”) are measured and charted to provide an indication of early stage respiratory infection. Data may be collected for target populations and reported to health agencies for use in combating the spread of infection. An apparatus is provided which can simultaneously measure WPF and BMT and other health-condition-related values and automatically transmit readings to a data collection and analysis program on a remote computer.

Abstract: A fluid contamination analyzer employs one or more MEMS-based sensors. The sensors are incorporated into probes or alternatively may be employed in an in-line analyzer residing in the fluid. The sensors, which can be selective to detect a distinct contaminant within the fluid, sense an impedance of the fluid, which is a function of its contamination and communicates the impedance to analysis circuitry.

Abstract: The muscle efficiency of a subject is evaluated with apparatus comprising a nuclear magnetic resonance (NMR) analytical device which comprises a hollow electromagnet having a bore of sufficient size to receive the subject. Any type of animal can be evaluated, in a preferred embodiment a horse or a human is analyzed. A treadmill within the bore and beneath the subject is utilized to produce locmotion of the subject at different rates of work. The NMR analytical device is used to measure at different rates of work the following ratio within a locomotion-producing muscle mass of the subject:Pi/PCrwhere Pi is the concentration within the muscle mass of inorganic phosphate and PCr is the concentration within the muscle mass of phosphocreatine. Methods and apparatus are provided for relating the measured Pi/PCr values to the rates of work then being performed by the subject to provide an efficiency profile for the muscle mass.

Abstract: The muscle efficiency of a living animal is evaluated with apparatus comprising a nuclear magnetic resonance (NMR) analytical device that comprises a hollow electromagnet having a bore of sufficient size to receive the animal. A treadmill within the bore and beneath the animal is utilized to produce locomotion of the animal at different rates of work. The NMR analytical device is used to measure at different rates of work the following ratio within a locomotion-producing muscle mass of the animal: ##EQU1## where Pi is the concentration within the muscle mass of inorganic phosphate and PCr is the concentration within the muscle mass of phosphocreatine. Means is provided for relating the measured ##EQU2## values to the rates of work then being performed by the animal to provide an efficiency profile for the muscle mass.