Abstract: A system and method for providing a message at a computing device is provided. A message content originating at a provisioning server is received, the message content being selected based on a messaging campaign associated with a user account maintained at the provisioning server. The message content is provided in association with user account participation at a first network service, the network service being provided by a service server different from a provisioning server. The participation can take the form of an activity comprising posting an entry in the form of at least one of: an update, a comment, a blog, a chat entry, a feed entry and a short entry. Providing the message can further comprise displaying a message indicator on or near the activity, detecting an interaction with the message indicator, and is playing the message content when an interaction is detected.