Abstract: In an embodiment, a computer-implemented method includes starting a first viewing session; receiving one or more programming streams including one or more video programs; storing (e.g., at regular time intervals) program data including identification data describing the one or more video programs and a corresponding time interval; monitoring and/or storing a plurality of interactions with video controls of the particular viewer during the first viewing session; ending the first viewing session; aggregating at least a portion of the plurality of the interactions and the program data in a new session profile that represents the particular viewer's short-term viewing habits; accessing one or more existing signature profiles having signature categories that may represent the long-term viewing habits of a respective viewer; and matching the new session profile with one of the one or more existing signature profiles to deliver a particular viewer a targeted advertisement.

Abstract: In one embodiment, a method of displaying content portal advertisements and programming advertisements in a video delivery network environment is disclosed. The method includes providing a content portal to a plurality of viewers, the content portal for use by a viewer in navigating video programming. A content portal advertisement queue and a programming advertisement queue are received. Each programming advertisement is linked with one content portal advertisement of the content portal advertisement queue. A programming advertisement is displayed and, when the content portal is invoked immediately subsequent or concurrent to the displaying, the content portal advertisement is displayed. The content portal advertisement queue is reordered by placing the displayed content portal advertisement at the bottom of the content portal advertisement queue.

Abstract: Techniques are generally described that relate to a method and system for selecting an advertisement for a subscriber of a multi-platform service operating over a transmission medium. An advertisement computer presents advertisements to the subscriber over a platform included in the multiplatform service. Each of the advertisements is associated with a geographic location. The advertisement computer may receive positive responses to the presentment of the plurality of advertisements and define a target geographic area. A plurality of local advertisement responses from the positive responses are selected by the advertisement computer. Each local advertisement response is associated with a location inside the defined target geographic area. The advertisement computer defines a positive response area based on the plurality of local advertisement responses and selects a first new advertisement.