Abstract: A method and apparatus to facilitate the automated management and broadcast of digital media content at a digital distribution facility, resulting in a hosted broadcast capability. The system includes an automated interface for scheduling the use of a digital media content distribution facility, including buying or selling of digital media broadcast capacity and satellite, terrestrial and cable-based digital content delivery services. The scheduling and sale may occur via a website that presents Content Originating Customers (COC) with a graphic representation of available broadcast capability, and allows the customer to interactively buy or bid for use of that capability.