Abstract: There is disclosed an automated computer controlled system for measuring the consumption of printer resources and transacting environmental offsets, and may comprise a printer resource tracking system (PRTS) collecting resource consumption data from printing equipment. A transactional server may retrieve the resource consumption data from the PRTS. A consumed resource associated with a customer may be consumed by the printing equipment downstream of a supplier of the printer resources. An offset project may communicate with the transactional server and be capable of planting an environmental offset upstream of the supplier and offset an environmental impact of the consumed resource. A scaling factor may be dependent on distinctive characteristics of at least one offset project. A calculator may apply the scaling factor to the consumed resource to calculate the environmental offset. A user interface may present to the customer an option to order the environmental offset from an offset project.