Abstract: A device for transferring a film from a carrier strip onto a substrate includes a housing having a supply reel and an empty reel. A film coated carrier strip is guided over an applicator foot where a clip-type slide element is provided in the region around which the carrier strip is looped. The clip-type slide element is made of a friction-reducing material secured to the applicator foot. The slide element has an elliptical cross-sectional shape so that on transfer of the film onto the substrate the contact pressure region of the slide element bears over an area adjacent to the substrate with interposition of the carrier strip.