Abstract: The invention provides a display frame comprising a backing and a cooperating flexible screen that are securable between a pair of channeled rails provided at the upper and lower edges of the backing. The lower edge of the screen is releasably securable in the channel of the lower rail to enable a poster to be easily inserted and replaced by another poster while the display frame is assembled. The backing is preferably flexibly resilient and curved outwardly from its upper to its lower edge by tensioning means secured between the channeled rails. The channeled rails will preferably include biasing means to secure the backing within the channels of the rails and the flexible screen and/or a poster against the backing. Where the backing is resiliently flexible, the tensioning means will preferably be at least one flexible elongate element which is releasably securable between the channeled rails.