Abstract: The invention is an automatic, programmable video cassette player-changer in combination with a plurality of video cassette players which use video cassettes containing visual material for a television audience and a television monitor electrically coupled to each of the video cassette players. The video cassette player-changer includes a plurality of vertically stacked cassette trays which are adapted to contain the video cassettes and a support member adapted to maintain the vertically stacked cassette trays in a fixed position. The video cassette player-changer also includes a motor adapted so that it may be driven in two directions, a screw mechanically coupled to the motor so that it rotates in response to the motor, a coupling device which couples the rotating screw to the support member so the rotating screw raises and lowers the support member.