Abstract: Embodiments include methods, apparatus, and systems associated with tracking display of digital content objects, and in particular digital content objects in delivered electronic messages. Digital content objects may be identified and associated with a digital content item. Digital content objects may be presented together in digital container. Different presentation layers containing one or more digital containers may be defined and transmitted in electronic messages. A digital content object tracking system may identify delivered and displayed digital content objects, and associate the display with digital content objects contained therein. The digital content object tracking system may compare displays or activations of one or more digital content objects with reference to co-displayed digital content objects. Other embodiments may be described and claimed.

Abstract: Embodiments of methods, systems and storage media associated with publication of message content may be described. In embodiments, a content creator may provide content to a message management node. Based on application of one or more business rules, one or more authorized recipients of the message content may be identified, and the message content may be provided to the one or more recipients. In various embodiments, the message content may be reviewed by one or more approvers prior to publication. The message content may not be provided to the authorized recipients without approval from the approvers. Other embodiments may be described and claimed.

Abstract: In accordance with embodiments of the invention, adaptive electronic message services are provided for generating and supplementing adaptive electronic messages with digital content items.

Abstract: A facility for presenting an adaptive message is described. The facility receives a message in the computer system. Based upon the contents of the received message, the facility tests two or more digital content capabilities of the computer system. The facility then selects one of a number of different digital content elements based upon the results of the testing. The facility presents the selected digital content element.

Abstract: In accordance with embodiments of the invention, adaptive electronic message services are provided for generating and supplementing adaptive electronic messages with digital content items.

Abstract: In accordance with embodiments of the invention, message management services are provided for creating and/or adapting electronic messages with digital content items.