Patents Assigned to Protobrand Sciences, LLC
  • METAPHOR ELICITATION TOOL
    Publication number: 20120311461
    Abstract: Participants in a metaphor elicitation study may be remotely queried to select images which they associate with a prescribed topic of inquiry, and then asked to textually input responses to one or more questions relating to the selected images and/or the topic of inquiry. The group of images from which each participant selects images may be predetermined by the study administrator.
    Type: Application
    Filed: June 6, 2011
    Publication date: December 6, 2012
    Applicant: Protobrand Sciences, LLC
    Inventors: Philip Granof, Anders Bengtsson