Abstract: A system, method, and product that enable users to conveniently receive financial benefits from publishing content online are described. A price for a piece of content is dynamically set in the following manner. The piece of content is initially published for free, and categorized for a related category. Related user activities are tracked and used by a business rule to determine a marketability value for the piece of content. If the marketability value exceeds a threshold, a price is determined by applying a pricing algorithm to the marketability value. Subsequent accesses to the piece of content are subject to the price. User activities related to the piece of content are continuously tracked and used to adjust the price.