Abstract: A media content generator for vehicles. By standardizing information from a variety of sources, the present invention is able to analyze whether a particular vehicle has certain features. The positive features are ranked and categorized into vehicle highlights. Once the vehicles highlights are known, media content is automatically built for the particular vehicle. Media segments relevant to the present highlights are included in the content, while absent features are ignored.

Abstract: The present invention enhances the internet search experience for buyers researching their next vehicle purchase using an internet search engine. Specifically, some embodiments allow for the optimization of online ad campaigns so that internet search results yield sponsored advertisements in particular relevance to search inquiries. In some cases, an ad campaign has one or more ad groups, each ad group associated with positive keywords and negative keywords, ad creative, and a dynamic landing page. The hierarchical structure of the ad campaigns allows the advertiser to funnel searches to the most relevant advertisements.

Abstract: A report generator that analyzes a vehicle for sale against other vehicles in the market. Each vehicle has specific attributes that are not shared by substantially all similar vehicles, (examples of such attributes are: a low price or a low mileage (both as compared to average), a certified status, a low number of accidents reported, whether it is a late model year, a standard color, a warranty, a low number of previous owners, a sunroof, an upgraded engine, an upgraded stereo, keyless entry, heated seats, navigation, or leather seats). The report generator lists a sub-set of the other vehicles and identifies the missing specific attributes of each vehicle in the sub-set.