Abstract: The present invention enhances the internet search experience for buyers researching their next vehicle purchase using an internet search engine. Specifically, some embodiments allow for the optimization of online ad campaigns so that internet search results yield sponsored advertisements in particular relevance to search inquiries. In some cases, an ad campaign has one or more ad groups, each ad group associated with positive keywords and negative keywords, ad creative, and a dynamic landing page. The hierarchical structure of the ad campaigns allows the advertiser to funnel searches to the most relevant advertisements.

Abstract: A media content generator for vehicles. By standardizing information from a variety of sources, the present invention is able to analyze whether a particular vehicle has certain features. The positive features are ranked and categorized into vehicle highlights. Once the vehicles highlights are known, media content is automatically built for the particular vehicle. Media segments relevant to the present highlights are included in the content, while absent features are ignored.