Abstract: A method for providing incentives includes receiving identification data from a customer; receiving incentive data from a merchant, the incentive data; accessing at least one social network account of the customer to access social network data, the social network data including text of social network communications and a size of the at least one social network account; determining demographic qualities of the at least one social network account determining an incentive based on the size and demographic qualities of the at least one social network account and the incentive data; receiving input from the customer as to whether to accept the incentive determined; and broadcasting a promotional message through the at least one social network account if the costumer accepts the incentive.