Abstract: Implementations for mobile device advertising are disclosed. In at least one implementation, a method for a mobile device is disclosed that includes: obtaining a plurality of advertisement content items at a mobile device via a communication network; storing the plurality of advertisement content items at a storage device of the mobile device; selecting an advertisement content item from the plurality of advertisement content items stored at the storage device based, at least in part, on an advertisement selection parameter; and presenting the advertisement content item selected from the plurality of advertisement content items stored at the storage device via an output device of the mobile device. In at least some implementations, the advertisement selection parameter includes attributes of media content stored at the storage device of the mobile device or accessed by a user via the mobile device.