Abstract: The present invention relates to personal cleansing compositions in liquid or gel form, which can be used for cleansing the skin and hair and is particularly useful as a body wash, facial wash or hand wash. A key feature of the invention is its highly structured nature arising from interaction of polymeric and surfactant constituents, which is useful for the stable incorporation of insoluble benefit agents such as particulate exfoliants, encapsulates or oils. Furthermore, the present invention is cost effective, offers a high degree of mildness, has desirable in-use properties and is easy to manufacture.